Riojatienda signs Cesc Fàbregas

We are grateful to announce a new partnership with Arsenal’s football player Cesc Fabregas to be its corporate image.

The choice to use Cesc Fàbregas to promote Rioja wines was influenced by his impressive record as a midfielder, his image as a positive role model and his cross-cultural reach (he’s fluent in English, French, Spanish and his native Catalan). These talents marry perfectly with the top-quality wines that Riojatienda offers its customers.

Based on its partnership with Cesc Fàbregas, Riojatienda will launch five Cesc Fabregas wines (Red: Joven, Crianza, Reserva, Gran Reserva; and White); each wine has been carefully selected from among the most exclusive vintages.

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